Treeotics
BRAND IDENTITY | WEB DESIGN | PATTERN CREATION
Treeotics is a trailblazing brand that is dedicated to fostering connection and community within the burgeoning cannabis industry. Through their innovative and engaging platform, Treeotics educates and informs the public about the many benefits of cannabis and the products available on the market. Not only is Treeotics a unique and forward-thinking brand, but it is also a proud member of the vanguard of 100% minority-owned companies in the state of New Jersey. Whether you're a seasoned cannabis enthusiast or new to the scene, Treeotics offers a welcoming and inclusive space for all to learn and grow together.
The Process
Below are some sketches which have been curated and condensed into a single dynamic canvas. After carefully analyzing the client's questionnaire, I was able to craft a selection of concepts that are not only based on their feedback but also showcase my signature style and creativity. As you'll see, some ideas evolved into others as I strived for simplicity and distinctiveness in equal measure.
