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Broke Bestie

BRAND IDENTITY | WEB DESIGN | PATTERN CREATION

At Broke Bestie, they are committed to enhancing the lives of their customers' beloved fur companions, commonly referred to as their Broke Besties. The mission is to offer a monthly subscription box filled with handpicked toys, treats, and swag that not only delight the Broke Besties but also cater to their unique needs. The brand identity system, pitch deck, and website were meticulously crafted by JUP Design Studio, ensuring a cohesive and visually compelling representation of Broke Bestie's mission and offerings.

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The Process

There is always a method to the madness, using the brand nouns given from the google form—I was able to further establish more nouns that aligned with the brand’s characteristics. After establishing the caregiver archetype from the nouns, I combined keywords together to form ideas.

  • Nurturing

  • Loyalty

  • Service

  • Caregiver

  • Attentive

  • Gentle

  • Family

  • Black-Owned

  • Fancy

  • Pets

  • Dogs

  • Fun

  • Harmony

  • Loving

  • Diverse

  • Quality

  • Unique

  • Exciting

  • Community

  • Quirky


  • Feminine

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